Description

To succeed online or in business generally for that matter, you need a brand. It’s not enough to simply start spamming the web with content; you need to ensure that you have thought about who you want to be, how you are going to gradually raise awareness of your company, how you are going to introduce a gradually increasing number of potential customers to your products and services and how you are going to cement the loyalty of those who come across you.

In this book we will look at how you should go about doing this by creating a strong brand and then growing it to the point where you will be recognizable by your logo alone. We’ll go through why you need a brand if you’re running an online business, we’ll look at the basics of what a brand is and we’ll look at all the tools and techniques you’ll need to create a brand that works for you in a highly effective manner.

Introduction
Why You Need a Brand to Succeed Online?
What is a Brand?
What Aspects Make a Brand?
How to Come Up With a Mission Statement
Apple’s Values Statement and Why They’re Successful
Finding Your Values
Writing Your Mission Statement – Your Promise
Coming Up With a Company Or Website Name
Some More Considerations for Your Company or Website Name
Getting a Website
Creating Your Logo
What Makes a Good Logo?
Ideation – Coming Up With a Concept for Your Logo
Creating Your Logo
Designing a Logo Yourself
Outsourcing Your Logo Design
Protecting Your Trademark
Using Your Logo and ‘Being Everywhere’
More Materials to Create
Website Design
Creating a Personal Brand
Being Everywhere
Building Trust
Content Marketing and Becoming an Authority
Creating Relationships
Under Promise and Over Deliver
Increasing Brand Loyalty
Marketing Your Brand
Content Marketing for Exposure
Guest Posting
Advertising
SEO
Press Releases
How To Manage Your Brand And Reputation
Reputation Management
What To Do If You’re Planning On Rebranding
Conclusion and Recap