Description

We’ve all noticed some big shifts in how traffic flows online. Google – once purely a search engine – has been rapidly transforming into an AI-driven answer machine. As a result, organic traffic is decreasing and will likely keep shrinking at a faster pace in the years ahead. Meanwhile, paid traffic isn’t getting any cheaper. In fact, it’s getting more competitive and more expensive. This makes it harder and harder for businesses, creators, and enthusiasts to get noticed online.

So, how do we adapt? One major strategy is building an email marketing list – a database of people who genuinely want to hear from you. Unlike algorithms or ad platforms, your email list belongs to you. You aren’t competing on Google’s shifting rules or skyrocketing ad prices. Instead, you communicate directly to an audience that opted in to learn from you, ethically and compliantly (always remembering GDPR and similar regulations to avoid any hefty fines or sanctions).

So how do we grow this list of prospects who care about your content?

One effective approach is combining short YouTube videos with valuable lead magnets. Think of your lead magnet as a natural extension of the video – something that adds immediate value to the viewer’s experience, so they’ll eagerly exchange their email address to get it. These short, punchy videos pique interest while the lead magnet seals the deal by providing more in-depth guidance, templates, checklists, or toolkits.

We’ve compiled 200 Lead Magnet Ideas – each pairing a 1-2 minute YouTube video concept with an easy-to-create but impactful lead magnet. We wanted to keep the video part short, so you can create videos even with Heygen’s free tier, if you’re not a content creator or you hate being in front of the camera.